I happened to stop at one of the U-Haul truck rental couple of days back with my friend to rent a small size truck to pickup a mattress for my home. The U-Haul rental where I stopped was part of a public Storage company. The person who owned the facility was an Indian Gujarati old man with sharp features, all grey and scanty head, and a toothless mouth. “Hello Sir, I need a small size truck,do you have one to rent?.”, I asked. “Yes, we have one and when can you return it”, he asked even before renting it. I thought, like any other stingy businessman he was expecting me get the truck sooner than the scheduled time so that he can rent it to others. I asked “Isn’t that I can keep the truck for an entire day as per the rental policy, once I take it? Are you going to reduce the price, if I return it back in lesser time?” I asked. He said “No” and then asked me “What do you do for living?” I said “I’m an IT professional”. Immediately he asked me smiling, “When you charge for a project, do you reduce the cost of software if it was developed in lesser time?”. I just kept quite smiling back at him, thought in mind he is a shrewd old businessman.
While he prepared the paperwork for renting the truck, he kept talking. He wanted to know if he creates a website for his business how he can have Google display his company details on the top of the search when people search for storage companies. I was surprised to hear that. He had a good point. There are thousands of storage companies like him. Who would bother to look for a company that is listed way back in the search result. He just defined a good business rule “Merely having a business doesn’t help in modern world; it should be easier for people to find it too, if you have to utilize internet technology to enhance your business”. I asked him his age, to which he replied “78” years. I was impressed with his internet and computers knowledge at this age and also his curiosity of learning new technologies. At his age when most old men like to relax and not bother about what is happening around, here was a 78-year-old dude who was thinking about expanding his business with new technology. Impressive enough. (more…)