My experiences , my thoughts.. A little bit of everything…

Archive for May, 2012

Facebook social marketing hype

Yesterday General Motors announced that they will no longer use Facebook to market their products. The reason they gave is that social marketing on Facebook has not generated any expected sales for them. GM has refused to believe that social networks like Facebook really work when it means business.

Big Question….. Is Facebook really worth that $100 Billion that is claimed to be? after their first IPO?. After all 70% of this worth is calculated based on the projected advertisement revenues it  is assumed to generate from companies who would potentially put their ad on Facebook and pay Facebook for it.  Does the social network marketing really work or it is just a hyped bubble that is waiting to burst soon?.

The valuation of Facebook at $100 Billion is also based on the believe that it would help businesses to enhance their sales based on social buying power via Facebook. The idea is, if someone who uses Facebook, likes a certain product from certain company and buys it, it is very likely that his Facebook friends  are also likely to buy the same product based on that friend’s experience . It is thus assumed that when they see it advertised on their Facebook page,  they are more like;y to visit the product page and may possibly buy it. Trusting a friend’s buying experience  plays the key.   (more…)

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Socially Unsocial

Lots of hope (or hype to be appropriate?) goes into social network/ social media these days.  Ask anyone “What is the next big thing in technology?” or “What is the most innovative thing that happened in this decade?”, the answer invariably will be “Social Media, Social network“, ie Facebook, MySpace, Orkut and what not. Everybody wants to be social. It has become fashionable to be net social these days. Gone are the days when people would meet in public places and discuss topics of interests, share jokes and experiences. Now these things happen only on internet through the social networks like Facebook, MySpace and others. It is addiction of a sort, to be social on the internet. Everybody, let it be a boy of school or a grandpa in his 90’s, want’s to be on Facebook these days.If  you are not on Facebook, you are not considered social animal anymore.

Unlike the conventional social gathering, where most often if not all the time, you would meet people whom you already knew from before, in the new social network you meet people whom you have never seen in your life sometimes. It is a different issue if the person with whom you are socially interacting on the network is really a person who you think he is in the first place.

Talking of addiction,being on Facebook and creating various social groups is another such addiction. I know some of my friends, who just like creating some blah! blah! blah! group, drag all of their contacts into it, no matter whether  they like it or not, and keep posting some junk. By doing so they think they have become some kind of celebrity with several followers.  Then arises a rival group formed by some other who drags all people from the former group to his. Then starts the race of number of members in each other’s group, then bitching and abusing each other. I know one friend who does nothing but forms various groups and publishes comments entire day. If no one responds , which is often the case, he replies to his own comments, writes jokes , appreciates them and laughs by himself. While others whom he has drawn to all his groups, just look at his stupidity with fun. He has turned a lunatic, a Facebook lunatic. (more…)

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